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ACTIVATION BRAND LAUNCH MEDIA BUYING SALES DRIVE
June 3, 2019

GBAM

Gbam is a new scratch and win lottery company that wanted to break into the Nigeria lottery scene. After developing a Below the Line market strategy for the brand, a card roll out activation was done across Lagos. The activation was composed of 33 teams deployed to select locations in Lagos state for six weeks to create awareness for Gbam Lotto cards, increase sales of Gbam Cards, engage and recruit players and retailers for the brand across neighborhoods and markets, increase Gbam website visit by ensuring players log on to play and win after purchasing the scratch card.

The activation was hyped by announcing winners on the spot to encourage players to play more.

  • Strategy

    ACTIVATION, BRAND LAUNCH, SALES DRIVE, MEDIA BUYING

  • Client

    GBAM NIGERIA

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