In order to officially reintroduce Jack Daniel’s into the Nigerian alcohol (spirits) market on the back of their new partnership, the Nigerian Bottling Company engaged M&P to develop an event amplification strategy for the relaunch party – JACK AND THE BEATS.
This involved the team developing media strategy, creating awareness videos, sending out invites to guests and amplifying the event using digital platforms and radio.
For the event, over 350 guests were invited, including celebrities and OAPs. In total, this campaign achieved over 25 Million impressions on social media and reached up to 800,000 listeners on radio in 4 days.
No doubt, everyone had a good time during the Jack and the Beats event.