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June 3, 2019

ASHA ENGINE OIL

M&P recently successfully executed a 360 degree marketing strategy for Asharami Synergy, a subsidiary of Sahara Group of Companies, which recently launched its locally produced engine oil, Asha engine oil, into the Nigerian lubricants market. The agency was engaged from the ideation stage to the execution stage. The eight weeks campaign involved product and press launch event, market activation, social media engagement, media buying, product photoshoot, creative, market survey and trade promotions across Lagos, Ibadan and Ilorin with our sales and activation team engaging stakeholders across these three locations. A total of 45 canvassers were deployed to ensure sales. Over 1,000 units of the product were sold during the period of activation.

The digital team also worked with the client’s team to deploy visuals and copies that pushed sales and also increased engagement and followership across the social media platforms. There was a total of 42,000 impressions, 15, 500 reach, 3,000 post engagement, 88 clicks, and up to 200 followers (19.5%) across platforms.

Task

BRAND GUIDELINES & RE-BRANDING

  • Strategy

    ACTIVATION, BRAND LAUNCH, SALES DRIVE, SURVEY, PHOTOGRAPHY, DIGITAL, MEDIA BUYING

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