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Creative Development Mockup
June 3, 2019

RACK CENTER Brand Creative & Public Relations Strategy

Project Description As the only data centre that has 100% uptime and carrier-neutral facility in Nigeria, the agency was commissioned to come up with the company signature CLOUD ON GROUND Ad Campaign; with the utmost task of increasing brand visibility through Public Relations initiative, engage the target customer base through effective corporate events, position the Rack Centre brand through effective creative designs, copies and adaptations and deployment in various media channels both locally and internationally.
One of the winning campaigns ideas and Ads created that encompasses the brand identity/essence of what the company does; the campaign till date still continues to create awareness about their core competency of services which has ultimately lead to business sales for Rack Centre as well as international recognition and awards in the tech industry both locally and internationally.


Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.

  • Strategy

    Brand Strategy, Marketing Strategy

  • Design

    Brand Design, Art Direction

  • Client

    Rack Centre

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